MBA 273 · 2026

Drawn From Publishing - Business Model Canvas

Brian McGauley with Antonio Calderon

THE STATE OF THE HOUSE

Drawn From Publishing is a live, operating publishing house. The website is up at drawnfrom.com with five sections — Catalog, Series, Library, Community, About — and a full account/library system behind login. Two issues of Drawn from Scripture (Genesis Ch. 1 and Ch. 2) are on Kindle and direct on-site at $0.99 digital, $8.99 print via Mixam. Three audio releases are live across Spotify, Apple Music, and every major DSP through DistroKid under the McGauley Labs label. The YouTube channel sits at 92 subscribers and is growing on a $25 promotion campaign with a $0.26 cost-per-subscriber. The first $5.97 of Kindle giveaway promotion just ran. The newsletter is collecting names. Stripe and Amazon are taking real money.

This is not a pre-launch business model. It is a working one — and the model has shifted in three meaningful ways since the prior team presentations:

  • The format pivot. The audio side is now arc-based LPs, not chapter-locked EPs. Vol. I covers Genesis 1–3 with A1–A7 and B1–B8 sequenced to cover every verse. Vol. II covers an arc-defined slice of Ch. 4–9. Dante's Inferno Canto I gets its own standalone 16-track LP. This unlocks vinyl and CD as a real distribution channel via Elastic Stage POD.

  • The content recycling flywheel. One unit of work — a comic chapter — now produces five distinct sellable assets: the digital folio, the print folio, the Kindle edition, the narrated long-form video, and the audio-only re-export pushed back through DistroKid. Music written for the chapter scores all of them and itself becomes a sixth asset on its own LP.

  • The audio-Bible thesis. Once enough chapters are narrated and enough music is composed, the catalog becomes a complete instrumental-and-narration walk through scripture from Genesis to Revelation. Sold as albums on the way, sold as a complete experience at the end. There is no direct competitor to this. It is the single largest defensible product in the roadmap.

Pay for quality once. Extract returns across every channel that quality opens.

The rest of this document walks the full Business Model Canvas — all nine modules — as the operating model stands today. It is intended as a working reference for decisions, not as a deliverable for a class. Where prior Team Presentations are still accurate, this document supersedes them. Where the business has moved, this document records where it has moved to.

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